Daemen day of giving 2024

In 2024, I played a pivotal role in the Daemen Day of Giving, contributing to a record-high donation year for the university. As the Assistant Director of Branding and Design, I led the campaign by writing the interview questions, designing the overall look of the campaign, managing timelines, directing the video production, and conducting the on-screen interviews.

My responsibilities included meticulously crafting questions that drew out compelling stories and creating a cohesive and visually engaging campaign. I ensured that all aspects of the campaign were aligned with our strategic goals and delivered on time. By directing the video production and conducting the interviews, I was able to capture authentic and impactful moments that resonated deeply with our audience.

Through these efforts, we were able to drive unprecedented engagement and support from our community, resulting in the highest donation year in the history of Daemen Day of Giving. This achievement highlights the importance of thoughtful design, strategic planning, and effective storytelling in mobilizing support for the university’s mission. I am incredibly proud to have contributed to this historic milestone and look forward to continuing this momentum in future campaigns.